STUDIO PAUL ASMUSS

design studio with a special focus on eyewear

Frida

Stefan Sagmeister got together with Swiss eyewear manufacturer götti to create an iconic piece of eyewear

It’s captivating how a single brushstroke can create an association, a stylisation and ultimately a logo. The graphic design guru Stefan Sagmeister is fascinated by the creation and evolution of such logos. Transforming one of them into a product — a wearable and functional accessory — seemed like a logical thing to do.

An inescapable icon crossed Stefans path in Mexico. The countries most acclaimed artist has an irresistible omnipresence to this day — sadly in the form of relentless touristic consumption.

Just as Frida Kahlo is hovering above Mexico City so is this bold piece of eyewear hovering above our eyes. Lenses and temples and hinge mechanisms are designed in the most unobtrusive way, leaving behind just a single iconic brush stroke.

gotti.ch/sagmeister

project initiation and lead design by Paul

rePET glasses

worlds first sunglasses made entirely from recycled PET-bottles

Austrian mineral water and beverage manufacturer Vöslauer has an ambitious goal: within the next few years they want to produce all of their plastic PET bottles from 100% recycled materials. To enable people to experience this sustainable claim in an intriguing fashion, Vöslauer decided to recycle some of their bottles into something entirely different.

What started as a marketing idea turned into the worlds first fully functional sunglasses made entirely from recycled bottles. Their design is largely influenced by the base material itself and a notion of the cycle, which this is all about.

Winner Red Dot Design Award
Brands & Communication Design 2020

Vöslauer Magazin

eyewear design by Paul

facial architecture

with architect Hadi Teherani

The Hamburg architect and designer Hadi Teherani is well known for trying out his approach to design in a range of ever-expanding new areas. Together with HARBOUR, a manufacturer of eyeglasses, he is now literally designing from face to face. What links the HARBOUR brand and Teherani as designer is their Hanseatic aplomb. They share a preference for well thought out, meticulously constructed things that convince due to matter-of-factness, simplicity and clear-cut lines. What emerged was an ultra-lightweight construction made using the latest production technology.

“My holistic standard,” says Teherani, “has confronted me time and again with transcending borders to design”, which is the case here, too. The laser sintering process in 3D printing belongs to the new techniques for drafting and production. There are no limitations due to conventional shaping and production methods. The result: new leeway, new freedom for designing. Hadi Teherani created structures that, even in the most demanding handcrafted workmanship, would not have been practicable. Part of the drafting process involved extensive testing of the aforementioned leeway in order to exhaust all the opportunities offered by 3D printing and not conduct an experiment in shaping: the point was to create an innovative object that displayed distinctive usability at the same time.

Winner German Design Award 2020
Excellent Product Design

haditeherani.com

project initiation and consultation by Paul

In this world of excess I found it best to design less but designing nothing would of course bore me to death.

If you feel you have an intriguing project, please say hello@asmuss.at